Hicks brings to the role extensive experience of production, strategy and an outstanding track record of growing creative businesses both in the UK and internationally. In her most recent full-time role as Banijay UK CEO, having previously served as Chief Operating Officer of Endemol Shine UK, Hicks oversaw the UK’s portfolio of over twenty production companies including the successful roll out of IP globally. Having started her TV career in strategy and commercial development roles at Fremantle, Channel 4 and the BBC Hicks joined Shine Group in 2010, initially as VP for Global Business Development and then across several areas of the business including the Nordics, digital and as Joint MD of factual powerhouse Dragonfly. Since 2022, Hicks has operated in an advisory capacity to several media companies including SISTER and Channel 4.